Pair of Thieves - Fred Meyer

Roles: Strategy & Messaging

When Pair of Thieves retailer Fred Meyer asked our Creative Team for fresh in-store signage ideas, I pitched we try advertising in the stores’ deodorant section and men’s bathroom. And that we did. After three months in 139 stores, we saw a 60% sales increase for the featured underwear style and a request to keep the urinal signs up, forever.