Hi, I’m Grace, a writer based in Los Angeles.

I was the in-house Copywriter for Pair of Thieves, the men’s underwear brand you may have seen at Target or Walmart. There, I wrote everything, from web copy to product packaging, to social videos, TSA bins, and even urinal signs. I have also contributed to The Onion, McSweeney’s, and a few dinner party conversations.

Thank you for stopping by, and please, help yourself to some dip.

Testimonial Time! What it’s like to work with me:

  • This 3,000 character limit is too much of a constraint to express the character and talent of Grace Fetterman. Grace is an incredibly talented copywriter and brand collaborator whose work effectively blends high-level strategic forethought with engaging creative. She has an extraordinary ability to craft results through well thought out creative concept and execution. Her writing and general creative conception have met the widest range of challenges. I have had the pleasure of witnessing her talents, helping to evolve the voice of a fast-ascending brand. The range in her work is remarkable. She is able to transition seamlessly from work that demands comedic wit, to work that addresses delicate social subject matter. Time and again, Grace exceeded the expectations of her team and achieved well beyond the bounds of her job description. Grace is an absolute find for any team lucky enough to have her. Beyond the big ole' basket of talents she brings to the table she is a fun and genuine person with a great spirit the uplifts the people around her.

    Sam Gutierrez, Associate Creative Director at Pair of Thieves

  • If you’re looking for a copywriter who can turn even the most mundane product into something sharp, witty, and impossible to ignore, look no further than Grace Fetterman. Her background at The Onion speaks for itself—she has an unmatched ability to craft clever, culturally relevant messaging that grabs attention and gets people talking. At Pair of Thieves, she brought that same ingenuity to the brand, finding humor and wit in places you wouldn’t expect—like TSA bins at airports. Yes, she made security checkpoints a place to crack a smile. She also played a key role in our product collaboration pitches, including brands like Dr. Squatch, Dick's Sporting Goods, Manscapped and Goodr to name a few. Beyond just copy, Grace has a business eye for strategic merchandising. She not only conceptualized but executed an innovative clip strip display that put our underwear right next to deodorant in the Pacific Northwest Fred Meyer stores—because, let’s be honest, those two things belong together. It was a simple yet brilliant way to drive incremental sales and improve product visibility. Grace is more than a great writer—she’s a strategic thinker, a creative powerhouse, and someone who makes every project more fun and effective. Any brand lucky enough to have her will benefit from her sharp mind, her ability to find humor in the everyday, and her talent for turning words into business impact. I highly recommend Grace to any team looking for a copywriter who can elevate a brand with smart, strategic, and entertaining work.

    Damion Triplett, VP of Creative at Pair of Thieves

  • Grace is a brilliantly clever writer. She's very versatile and has the impressive ability to take any subject matter and find an original and hilarious angle. I was constantly amazed by her talent!

    Brandon Burkhart, Headline Contributor at The Onion